To be the name tied with quality medical cannabis in Missouri. Swade is part of the new BeLeaf Medical LLC family that was launched in 2021 as part of the new Missouri Medical market. They needed the anchor brand that would serve as the top-shelf cannabis product but also the name of their dispensary that would have several locations at launch.

The name was already in place and was paired with one line that caught our attention: “This amazing plant has unlimited potential to help restore the natural rhythms of mind, body, and spirit”. As a nod to that positioning, the brand was developed with that holistic concept in mind–creating the infinity symbol of cannabis leaves that has an optical illusion to it. Everything else was treated like a classic fashion brand with a sense of prestige and constant quality.

Swade, and by connection their sub-brands, are considered the name in Missouri Medical Cannabis. Swade as a brand has already begun to permeate the local culture with several collaborations and a name that always means quality.