Our friends at Saddleback Chocolates were creating a new entity to sell chocolate with the newly legal CBD in it. They needed a name and identity, as well as packaging with strong flavor cues and great shelf presence. They also needed an e-commerce platform, brand guide and sales materials.

The chosen concept was Kizmet, a variation off of the word Kismet, which means “fate” or “destiny”. It was fate these two ingredients were finally together. Next, we created these recognizable and ownable patterns for flavor identification. We developed the brand’s sales materials, brand guide and site with a commerce platform.

Kizmet is an established CBD chocolate and the brand has done so well it has extended into Missouri’s Medical Cannabis category which you can see on this very same website.